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The Performance
Brain
for Hotels.
hive is the AI assetware platform that unifies every hotel system — PMS, RMS, BI, CMS, marketing, finance, guest intelligence and more — into a single, intelligent performance engine.
Hotels are drowning in fragmented systems and disconnected data.
No system connects the dots. Teams spend hours stitching reports together only to miss opportunities that change by the hour — until now.
Revenue managers spend 15–20 hours per week manually compiling data.
By the time they finish, the market has moved. Competition on rates is so dynamic it is impossible to analyse, let alone act on.
Marketing does not respond to demand as revenue management does.
Two of the most powerful commercial levers in hospitality operate in isolation — with no shared intelligence layer to coordinate them.
Assets are evaluated with incomplete information.
Boards and owners make high-stakes decisions about property performance without a unified, real-time view of what is actually driving results.
Enter hive
hive is the AI performance layer that sits above all your hotel systems, understands the connections between them, and provides the insights, recommendations, and actions needed to outperform the market.
Not a dashboard.
Not an RMS.
Not middleware.
A new software category for hospitality. hive is the system of systems that creates exponential value by interpreting connections between PMS data, RMS forecasts, Google Ads, booking pace, reviews, weather, events, comp set behaviour, and much more.
Each integration makes every other integration more valuable — compounding advantage that grows the longer Hive runs.
Better decisions, faster, driven by more competitive intelligence than any system on the market.
Demand-optimised spend. Every campaign informed by booking pace and market conditions.
Competitive edge through autonomous models that monitor, detect, and act on your behalf.
Stronger people powered by daily intelligence. Aligned on signals, not assumptions.
Automated asset intelligence delivered at the speed of the market, not the speed of Excel.
The Connected Engine.
hive integrates every hotel system and demand signal into one intelligence layer. No more stitching. No more lag.
A natural language interface that lets teams ask their data anything. Outputs include instant visualisations, correlations, recommendations, and multi-step workflows.
Agentic Workflows.
Models detect anomalies and surface actions without being asked.
"What if we raised rates 9% next Friday?" — answered in seconds.
"Optimise next month's pricing strategy" — executed across systems.
Revenue + marketing + reviews interpreted as one connected signal.
Five intelligence layers. One compounding advantage.
Each module delivers standalone value. Together they create a system of intelligence that no siloed product can replicate.
Revenue Management Intelligence
Stay Ahead of the Market — Every Night of the Year.
Market Shop & Comp Set Shop
Pace analysis & booking window intelligence
Dynamic competitor discovery
Value-for-money modelling
"What if" scenario engine
Demand-Optimised Marketing
Finally, Marketing That Understands Demand.
Lead Time Matrix — 0–30, 30–90, 90–180 days
Bid & Budget recommendations
Creative, audience, copy suggestions
Automated agency-ready reporting
Competitive Intelligence Suite
A 360° View of Your Market and Its Behaviour.
Emerging competitor detection
Correlation & substitution modelling
OTA ranking and review score overlays
Dynamic comp set by date
Emotional Barometer & Social Chemistry Scanner
People Science
High-Performing Teams Start With High-Quality Insight.
Daily Insights — team check-ins with quantified understanding
Talent Heatmap
Team Effectiveness Index
Training Pathway Indicator
Finance & Asset Intelligence
The Fastest Way to Turn Data Into Decisions at Board Level.
Automated P&L extraction
Profit driver mapping
Benchmarking across regions and properties
Automated board packs
Four reasons teams choose hive over everything else.
Not because hive is another tool. Because hive is the layer that makes all the tools work together.
Exponential Value Through System Connectivity
Each integration makes every other integration more valuable — compounding advantage that grows the longer Hive runs. No siloed system can replicate what hive creates by connecting them all.
Built for Hotel Groups, Asset Managers & Performance-Driven Operators
Enterprise-grade security, multi-tenant isolation, advanced RBAC, real-time monitoring. Designed for teams that operate at scale and demand complete visibility.
Proven Across Regions & Segments
Currently empowering 15,000+ properties under engagement across global markets.
Ready for the Agentic Future
hive positions hotels to operate effectively when distribution becomes agent-driven. The intelligence advantage built today will define the competitive landscape of the next decade.
Enterprise Architecture.
Single, authenticated entry point for all system traffic.
MFA, RBAC, and multi-tenant isolation enforced at every request.
Conversational intelligence layer powering natural language queries.
Postgres, Redis, and MongoDB working in concert for speed and depth.
Multi-model reasoning across OpenAI, Gemini, and Anthropic.
Built by Hoteliers, Engineers and Data Scientists.
Our mission: to give hotels complete performance clarity, reduce OTA dependency, and unlock new levels of revenue, efficiency and asset value.
hive was incubated inside roomangel — a movement to make hospitality fair, transparent, and performance-driven — and is now growing into a standalone global AI company.
5-Star property, Central London, March 2026
Shifting channel mix through intelligence-led distribution strategy powered by hive.
See hive working on your data.
Tell us a little about your operation and we'll show you exactly what hive can surface for your property group.
hive unifies your hotel's data, interprets it, and recommends the actions that improve revenue, marketing ROI, guest impact, and asset value.
Enterprise-grade AI assetware for hotel groups, asset managers, and performance-driven operators worldwide.
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